Digital Marketing Guides

Developing a Digital Marketing Strategy

Digital Marketing covers a wide swathe of activities but identifies itself by appearing on our digital devices. This is not traditional marketing; flyers, billboards, radio spots, etc. What we have now is far more trackable so that you can see exactly how your investments are returning.

The technology and platforms digital marketing is constantly changing, but approaching the fundamentals the right way will always be relevant. Select through these guides to find what is most relevant for your business.

“Half the money I spend on advertising is wasted; the trouble is I don't know which half.”

John Wanamaker 1922 Tweet
  1. Planning a Campaign
    1. Advertising Strategy
    2. Audience Definition
    3. Structuring Campaigns
  2. Research
    1. Keyword Research
    2. Competitor Analysis
  3. Building a Campaign
    1. Writing for Ads
    2. Setting up Campaigns
    3. Keyword Bidding
    4. Create Landing Page
  4. Tracking
    1. Tracking Analytics with Google Tag Manager
    2. Tracking Pixels
    3. Linking Google Ads with Analytics
    4. Conversion Tracking
  5. Creating Reports
  6. How to Optimize Ads
  7. Working with Vendors/Agencies
  8. Digital Ad Glossary