Supporting the Advertising Industry

The American Advertising Federation protects and promotes the well being of advertising. We appreciate our members’ continued loyalty and engagement surrounding advertising. We work to provide opportunities for professionals of all career levels such as helping build supportive networking relationships with others in the industry.

Over 115 Years of History

The national American Advertising Federation (AAF) was established in 1905 and continues to grow steadily year after year. It is the only organization that includes members across all disciplines and career levels in advertising.

We are a unique national network of advertisers, agencies, media companies, local advertising clubs and college chapters.

Board of Directors

Tyler Knochel


Tyler is the cofounder of HustleFish, a web design and marketing agency. His role is to help brands tell better stories. 

Keith Austin

Vice President

As president of Better Merchants, Keith oversees both the media and marketing divisions of the company. 

Tom McCool


Tom works at Ivy Tech Community College Lafayette as the Executive Director in Marketing & Communications

Lisa Tally


As Assistant Vice President of Marketing and Communications, Lisa leads editorial, design, & multimedia efforts to support Purdue’s fundraising & stewardship initiatives.

Neal Johnson

Board Member

Part of the new Digital Engagement team at Purdue tasked with coordinating PPC efforts amongst University departments.

Braden Walker

Braden Walker

Board Member

Braden Walker is the owner & founder of Initium Creative, a digital marketing agency specializing in video production & web design/development.

Kate Rocheford

Board Member

Kate is the owner of Rocheford Marketing. She specializes in digital marketing, advertising & brand strategy.

Keely Houk

Keely Houk

Board Member

Keely is an Award-Winning Art Director with a demonstrated history of working in the higher education industry & corporate industry.

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