American Advertising Awards

Hosted by the American Advertising Federation, the American Advertising Awards, (formerly known as the ADDYs), honor excellence in advertising and cultivates the highest creative standards in the industry. With 60,000 entries, the American Advertising Awards are the nation’s largest advertising competition.

The competition begins at the local level with over 200 AAF member clubs around the country. The local winners proceed to district competitions, and those winners proceed to the national finals. 

Proceeds from the American Advertising Awards program, on all levels of competition, go back into the industry through the work of the AAF and its members, especially in the areas of advertising education and public service advertising. 

The American Advertising Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world.

Get your entries submitted and then join us at the celebration event on March 1!

2018 PROFESSIONAL ENTRY FEES

  • $85 per entry for 1-4 entries
  • $80 per entry for 5-9 entries
  • $75 per entry for 10+ entries

ENTRIES DUE BY THURSDAY, JANUARY 25

  1. Submit your entries online.
  2. Drop off your entries with proper forms (you’ll print these at the end of entering your information online) at the Lafayette Country Club (1500 S. 9th St., Lafayette) on Thursday, January 25, 10 a.m.-2 p.m.
  3. Late entries will be accepted (with an additional $50 fee) Friday, January 26, 8 a.m. to noon , Dauch Alumni Center (403 W. Wood St., West Lafayette).
  4. RSVP to attend the American Advertising Awards Banquet on March 1!

Questions?

Contact Kat Braz, event chair, at kat@purdue.edu or (765) 494-5184.

 

Sponsors

Platinum Sponsor

 Gold Sponsor

 Silver Sponsors

Special thanks to Old National Bank for their sponsorship of the Mosaic Award
Special thanks to Purdue Alumni Association for their sponsorship of the Rising Star Award

Special Recognition

Presidential Cup Award is presented to a member who has contributed the most to the organization over the past year.

Do you know someone who should be recognized? Email your nomination along with a few sentences on why he or she should be recognized to admin@aafnci.org.

AAF Silver Award recognizes local individuals who have made outstanding contributions to advertising and who have been active in furthering the industry’s standards, creative excellence and responsibility in areas of social concern.

Do you know someone who should be recognized? Email your nomination along with a few sentences on why he or she should be recognized to admin@aafnci.org.

Rising Star Award recognizes and encourages young marketing professionals to continue in their efforts that make a difference in their chosen marketing/advertising career and in the community they live.

Do you know someone who should be recognized? Email your nomination along with a few sentences on why he or she should be recognized to admin@aafnci.org.

2017 Winners

Congratulations to all of the winners at the American Advertising Awards, held on March 9, and many thanks to all who entered the competition! Here are the winners out of the 104 professional and 11 student entries:

Gold ADDY Award Winners:
Purdue Athletics (2)
Purdue Alumni Association (4)
Purdue University College of Health and Human Sciences (2)
Purdue University Hall of Music Productions (2)
Purdue University Marketing and Media
Purdue University Office of Research Communications
Purdue Research Foundation University Development Office (3)

Silver ADDY Award Winners:
Purdue Athletics (2)
Purdue Alumni Association (2)
AAF-NCI
Burkhart Advertising
Purdue Federal Credit Union
Purdue University College of Health and Human Sciences
Purdue University College of Liberal Arts (2)
Purdue University Office of Research Communications
Purdue University Hall of Music Productions
Purdue University Marketing and Media (4)
Purdue University Student Life Operations Marketing
Purdue Research Foundation University Development Office (6)
Trinitas Ventures (3)

Student ADDY Awards
Zoe Lang, Purdue University Student Life Marketing (Gold ADDY)
Bridget Lisec, Purdue University Student Life Marketing (Gold ADDY)
Kathryn Pino, Rebecca Cravatta, Emily Sigg, and Anna E. Schultz, Purdue University Marketing and Media (Silver ADDY)
Kayla Clark, Purdue University Student Life Marketing (Silver ADDY)
Courtney Dunk, Purdue Federal Credit Union (Silver ADDY)
Aaron Peabody, Purdue University Student Life Marketing (Silver ADDY)
Zoe Lang, Purdue University (Silver ADDY)
Wave Upatising, Purdue University Student Life Marketing (Silver ADDY)

Mosaic Award — Promoting diversity in advertising
Purdue Marketing and Media — Junior Viewbook

Judge’s Choice Awards 
Selected by each judge as their favorite entry in the competition. The winners may or may not have been
awarded a gold or silver ADDY.
University Development Office, Purdue Research Foundation — We Are One Purdue video
Purdue University Office of Research Communications — Annual Report: Elemental
Purdue Research Foundation University Development Office — Ever True: Impact 2016 Online
Best of Show Awards — Selected from Gold ADDY winners listed above.

Best of Show Print
Purdue Alumni Association —Boilermaker Ball invitation

Best of Show Electronic
Hall of Music Productions, Purdue University — Technology, Leadership and Innovation Recruitment Videos

Best of Show Campaign
Purdue University College of Health and Human Science — Van of Awesomeness